@InfiniteHench @chartier so… traditionally, that wasn’t a thing. Installers would add to the Start Menu and possibly also the Desktop.
Then they would start adding to Quick Launch, which was a Windows 98 thing as a little section right next to the Start button. At this point, the Task Bar still only showed running windows.
But Windows 7 overhauled the Task Bar to *merge* those two, making it more like the macOS Dock: non-running apps were simply the Quick Launch folder.