not sure how to cast this into a positive trait rather than "we don't want that" but the imho absolutely most hideous aspect of adtech social is what @aral calls "people farming". This is done by algorithms of course, but is catalysed by "influencers". These people explicitly embrace the manipulation paradigm for monetary gain (and they are by now a entire and well trained army).
The challenge is that many people are inately drawn to be "followers" in real life...