"Judas Principle": NGO's present themselves as champions of the poor or noble cause, but much of funds raised are absorbed by high salaries, administrative costs, & other inefficiencies. Actual amount of money going to cause can be shockingly small.
Just as Judas used excuse of caring for poor to mask his ulterior motives, NGO's use purported mission to mask reality that much of money raised is siphoned off for purposes that don't directly benefit people they claim to help.