@selzero I can absolutely verify this 100%. I want to eat healthier, but the healthiest stuff costs almost twice as much (in some cases actually more even.)
The more unhealthy it is, the cheaper.
And cons like "organic" aren't helping since they make even the cheaper stuff cost more. (Yes there is usually a cheaper "non-organic" option, but stores have limited shelf space and like to stop carrying the other options in favor of what sells more rather than what's best for their customers.)