@trochee oddly enough this thought came from a discussion about Figma’s new AI features.
I don’t think they’re playing 3D chess with the point of these features, they’re just following the hype train and trying to be reasonable about how it might help people, with a lot of uncertainty in how that happens.
My conclusion here is, if they understood the jobs their customers actually do (in Figma’s case the discussion was around getting out of high fidelity and actually modeling solutions and conceptual directions) then they could design tools, AI or otherwise, that are genuinely valuable. Like, I don’t know, something that helps designers work through a fantastic approach to their process in a humanistic and user-centric way, rather than just helps plagiarize high-fidelity UIs for useless conceptual ideas that have no connection to reality.
I don’t believe that their customers are demanding “replace humans with AI” or expect that to be realistic (yet).