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Nearly all business software, at its peril, is dreadfully afraid of having an opinion about how its users should do their jobs.

The principal reason is that it does not confidently understand its users jobs better than they do (a pursuit that should be required of a company designing software to help with a job, in my opinion) and is therefore ill equipped to recommend better.

Imagine the world if understanding the fields we purport to help was so elevated as to actually have a chance of improving them.

#productmanagement #design #ux #productdesign #engineering