One time I talked to an acquaintance about why she hadn’t tried the best taco truck that I love that is literally next to her house. She was like ‘I’m from the Midwest, flavor is just not for me’ and I laughed so much and I appreciated her self-awareness.
I then interviewed her about her fear of flavor and grease in an ethnographic exercise. I told everyone back home about it, and it was like telling them about aliens.