@gemlog I'll type a little more tomorrow, k? I have a basic sense of it but I want to summarize it more cleanly than I suspect I am capable of at this hour. 😁
GBH News is a PBS/NPR newsroom in Boston, Massachusetts.
We start each day with a greeting, the weather, a news brief, and a poll.
It surprises me when we get people who say they think this is the full output of our newsroom, but of course it is not. We simply care enough about the #fediverse to engage here.
That's an excellent question. I worked for INN (The Institute for Nonprofit News) for a few years. At the time we had ~140 nonprofit news organizations as members and the core of our work was helping them get to a place of financial sustainability.
Typically, success looked like:
* recurring revenue from memberships * events
and sometimes
* partnerships or even acquisition by a public media organization
@nikkiana Having each of these CMS instances support ActivityPub would be a major advance in a number of ways, but in my opinion, this is the big one: it would allow very easy sharing of articles BETWEEN NPR affiliates.
Right now, most NPR affiliates' websites get an automated feed of NPR articles via NPR's API.
But it's still hub-and-spoke; here in Boston I have automatic access to NPR articles but not, say, to the work of an affiliate in San Antonio. 3/x
@dl Yes! I work in public media, so we're not as relentlessly numbers-focused as commercial media is. But we do try to be good stewards of the resources that our members give us via supporting us. I mean, even one server is a whole lotta tote bags! (Sorry, had to get an NPR joke in there somewhere).
I feel like I signed up to get on the waiting list for some Mastodon analytics app...shucks, now I forget the name. It will come to me.
And I do think engagement is deeper/more genuine here. For now, since Mastodon doesn't have the kind of analytics other social platforms do, follower count is the only hard number I can share with peers in other newsrooms or people here at GBH.
Numbers aren't everything, especially in public media, thank goodness. But when we make decisions about limited resources they are *a* factor.
It's a little tough to make the argument just on numbers, at least for now. Mastodon has about ~9M users; Twitter has ~240M, and FB and YT have billions.
So it's not just the cost of setting up/running a server (which people tell me here could be quite minimal). It's the man-hours of prep, setup, and ongoing maintenance for things like moderation, tech support, etc. that come into the equation.
And the other half of that equation is the assessment the people involved make of the opportunity. Math is a big part of that. How many users are on that network, and how many of those people are likely to see or engage? 2/2
@mem_somerville Yes. It's just that some people seem to think that the only cost is the cost to set up a server. for a station or a network a lot more goes into it.