RE: https://indieweb.social/@jaredwhite/116465986868807844
There’s a good case for this
RE: https://indieweb.social/@jaredwhite/116465986868807844
There’s a good case for this
I periodically think about the hype around the Segway, how luminary types were over the moon for it in private demos but then the general public decided it was uncool, and think maybe actually the luminaries had it right this time and it’s the public that biffed it.
(I also wonder how much social countermarketing petrochem slipped in to kill it. If that story’s known, it’s not known to me.)
@xinit
I mean, I remember that and…what if it should’ve, actually??
@inthehands
It'll change the future of urban design!
@inthehands look at how popular electric scooters and bicycles are though: this story is far from over
This is what I’m saying! Was it just 25 years ahead of its time? Or was it at just the right time, and we delayed the future by 25 years because we’re dumbasses?
But per the posts above: look at micromobility, the current rise of scooters etc.
What if “douchy” was not an innate trait of the product, but something that a juvenile social consensus assigned to it?
What if that consensus was in part manufactured?
@inthehands hm
Postulate: Segways were douchy. 117% hype. The POGO stick of the 00s. Immediately marked someone as an utter, irrecoverable dork.
@inthehands they were way too expensive and the width made then much less practical.
@tomjennings
At the time, toys for the rich yeah. These days we have lots of segway like devices, theyre inexpensive because of batteries and motors coming way down in price theyre smaller, and you see people riding them around college campuses and to and from public transport and things. so the execution on segways was early and clunky but the basic idea of an electric actively stabilized transport device is fine
I think everyone was wrong on this one. The segway was ok, better than the public gave it credit for, but it was never gonna be a world changing technology. I think the public backlash was against the billionaires telling us what the fuck to do. It came out before the media collapse and the rise of social media and the rise of effective Russian propaganda that taught the billionaires how to do their own propaganda.
Segway? A classic solution in search of s problem, and emblematic of one of tech's social problems.
The technology itself was at the time quite amazing. And most tech folk stopped there.
It was a social disaster. Its position in the world was something like enhanced pedestrian, not streetable. They took up more room in ped space than a wheelchair, but their users were well off abled nerds.
Segway gave nothing to people with mobiity issues. We gladly give up abled convenience to support folks in wheelchairs etc (most of us anyway), but Segways were toys for the already privileged demanding even moreaccommodation.
Technically clever gadgets should not take priority of peoples daily needs. We need systems thinking not toys for the rich.
Look at the tiny niche they live in now; mall and airport security guard mobility.
A lot of replies accurately enumerate all of the very specific problems with the Segway at the time of release, and…
Yes, I get it, I’m old enough to remember! It was not at all ready for prime time! It was a flawed and expensive product!
…at time of release. That’s all true, and not my point. I’m not asking for a release post-mortem. Instead…
…I’m asking us to pause all of that entrenched reaction, and think about why our reaction was:
“What a bad product! How douchy! Ha ha!”
…instead of what was in hindsight probably a much better reaction:
“Oh, what a good idea for a product direction! All-electric human-sized transportation…huh, that might just change the world! If we can improve on this very clumsy first attempt at execution….”
@inthehands Similar thing happened with the Sinclair C5
The micromobility revolution was •right there• 25 years ago, if only we’d been willing to go for it, if only we’d been able to see it. That’s…what, 15? 20? years head start on how it’s unfolded.
That’s a head start on the current climate disaster that’s unfolding I wish we’d had. But no, we were too busy making fun of it for being nerdy.
@grechaw
That is where the thread started, yes
@inthehands meanwhile/and ebikes are a revolution going on big-time all around us
To be clear: the Segway as released was •not• a very good product. But it was not a worse product than, say, the Apple-1, which was also clumsy, nerdy, impractical, expensive. ($3400 in today’s money and it didn’t even have a keyboard!)
Yet in the latter case the response was “This is the future! Let’s do this! Let’s figure it out!” And with the Segway, the response was “How mockable, nobody should ever try to build anything like this ever again!”
A crumb went down the wrong way with micromobility in 2001, and I’m not willing to lay that entire at the feet of one product’s marketing team. We collectively screwed up.
@lackthereof
That’s what the thread is specifically about; scroll up
@inthehands
But isn't it back with those little electric razor-type scooters? Same thing functionally but inline wheels.
@matthew That’s where the thread started
@inthehands I think e-bikes took that mantle. It does require more from the user, but wasn't a conceptual bridge too far
This may well be the case — though I do suspect that tech might have advanced faster if investors & the public believed in the applications sooner
@inthehands I really don’t think tepid or even vaguely hostile reactions to the Segway slowed the micromobility revolution. I think battery tech evolution and production capacity are more likely.
@annehargreaves
Yet the high injury rates from class 3 e-bikes have not slowed their adoption. And speaking of injuries…have you ever heard about cars?
@inthehands Thing was, not many people hurt themselves on the Apple.
> the Segeay bombed made investors skittish
This exactly the kind of thing I’m talking about.
@inthehands I see the point, but I know for a fact that the specific way the Segeay bombed made investors skittish; there might have been petrochem anti-marketing involved, but I think they didn't see it as enough of a threat.
@inthehands It was not right there. Technology had to improve to make the devices cheap and useful enough to be mass-market and viable for things like bike shares. There is no reason to think that that would’ve happened faster if Segways had been more popular. You’re just trying to give moral valence to your nostalgia.
Your last sentence is wrong: I mocked it mercilessly at the time, and now wonder whether I should have done a better job spotting the good direction buried in the bad product.
@inthehands In that case, I don’t think you need to worry. The good products were appreciated pretty quickly when they came out.
@rjmccall
I hear you. Maybe it is a lot like why the Newton wasn’t the iPhone: design and marketing aside, foundational hardware just wan’t there yet. I’m just not as willing as you to assume that it couldn’t have come sooner, and I’m more interested in trying to ask now with hindsight what our whole societal system might have overlooked at the time so that we can do a better job of spotting societally good ideas sooner in the present.
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