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To be clear: the Segway as released was •not• a very good product. But it was not a worse product than, say, the Apple-1, which was also clumsy, nerdy, impractical, expensive. ($3400 in today’s money and it didn’t even have a keyboard!)

Yet in the latter case the response was “This is the future! Let’s do this! Let’s figure it out!” And with the Segway, the response was “How mockable, nobody should ever try to build anything like this ever again!”

A crumb went down the wrong way with micromobility in 2001, and I’m not willing to lay that entire at the feet of one product’s marketing team. We collectively screwed up.