@ghibli My theory: at the start of the movie, the spirit world wants to lure people in, so it's trying to be plausibly attractive. At the end of the movie it isn't, so it can look more natural. You could also make a thematic link to restoring Haku.
Since the ending of the movie is supposed to be a victory for Chihiro, I don't think she got spirited away for any significant outside-world length of time. (That would cause problems for her parents and her and so not be a true success.)