>The findings come at a critical time, as the American Marketing Association previously reported that 77% of companies surveyed in 2021 expressed intentions to experiment with “dream ads” by this year. What was once considered science fiction may now be becoming reality, with major implications for consumer protection and marketing ethics.
>According to The Media Image’s newly released consumer survey focusing on Gen Z and Millennials, 54% of Americans aged 18-35 report having experienced dreams that appeared to be influenced by advertisements or contained ad-like content. Even more striking, 61% of respondents report having such dreams within the past year, with 38% experiencing them regularly—ranging from daily occurrences to monthly episodes.
>Conducted by Survey Monkey on behalf of The Media Image between January 2nd and 3rd, 2025, the research included a representative sample of 1,101 American respondents aged 18-35. While the sample skewed slightly female (62%), the findings are considered reflective of broader perspectives within this age group.
>The data shows a striking pattern: 22% of respondents experience ad-like content in their dreams between once a week to daily, while another 17% report such occurrences between once a month to every couple of months.
>The phenomenon isn’t merely passive. The survey reveals that these dream-based advertisements may be influencing consumer behavior in tangible ways. While two-thirds of consumers (66%) report resistance to making purchases based on their dreams, the other third admit that their dreams have encouraged them to buy products or services over the past year—a conversion rate that rivals or exceeds many traditional advertising campaigns.
>The presence of major brands in dreams appears to be particularly prevalent, with 48% of young Americans reporting encounters with well-known companies such as Coca-Cola, Apple, or McDonald’s during their sleep. Harvard experts suggest this may be due to memory “reactivation” during sleep, where frequent exposure to brands in daily life increases their likelihood of appearing in dreams.
>Perhaps most troubling is the apparent willingness of many consumers to accept this new frontier of advertising. The survey found that 41% of respondents would be open to seeing ads in their dreams if it meant receiving discounts on products or services. This raises serious ethical questions about the commercialization of human consciousness and the potential exploitation of vulnerable mental states for marketing purposes.
>Despite these concerns, there appears to be limited interest in protecting dreams from commercial influence. Over two-thirds of respondents (68%) indicated they would not be willing to pay to keep their dreams ad-free, even if such technology existed. However, a significant minority (32%) expressed interest in a hypothetical “dream-ad blocker,” suggesting growing awareness and concern about this issue among some consumers.
>The research comes in the wake of dream researchers issuing an open letter warning the public about corporate attempts to infiltrate dreams with advertisements, sparked by Coors Light’s experimental campaign that achieved notable success. This confluence of corporate interest and technological capability raises serious questions about the future of personal privacy and mental autonomy.
>The potential manipulation of dreams for advertising purposes raises serious concerns about psychological well-being and the need for protective regulations. As companies explore ways to influence our subconscious minds, the lack of existing safeguards becomes increasingly problematic.
>Nearly a third of respondents would consider paying for an ad blocker that kept their dreams marketer-free.
"We need fire, strength, force of will, men fighting with lions in Roman stadiums, a total revolution, conservatives to die off, blood instinct..." "So, what about Hitl-" "What? We're just going to post here and make snarky jokes about each other's homosexuality, forget politics brother."
>The announcement came in the midst of a build-up of Turkish troops on the Syrian border in preparation for a possible invasion alongside its proxies in the SNA.
>Al Mayadeen's correspondent stated that "Turkiye wants a security belt 30 kilometers wide on the border with Syria," stressing that it "is close to achieving its goal."
>The Turkish military has built a concrete barrier between Kobani and the Turkey border, while Turkish warplanes can be seen flying above the city.
>US media has also reported that Turkey is building up its forces along the border in preparation for a possible invasion. The Wall Street Journal (WSJ) reported that according to one US official, "A Turkish cross-border operation could be imminent."
>The WSJ adds that SNA fighters and Turkish uniformed commandos and artillery in large numbers are now concentrated near Kobani, a Kurdish-majority city in Syria on the northern border with Turkey.
>Turkey began building up its forces near the border two weeks ago as militants from Hayat Tahrir al-Sham (HTS), a UN-designated terror group, toppled the government of Syrian president Bashar al-Assad and occupied the capital, Damascus.
>Kurdish forces under the People's Protection Units (YPG) began taking control of Kurdish-majority areas in Syria in 2012, with the outbreak of war in 2011. Turkey has sought to prevent Kurds from forming contiguous regions in areas of Syria on its southern border, stretching from Afrin in the northwest to Kobani in the north center and to Hasaka in the northeast.
>Turkey first supported ISIS and then sent its own forces to invade northern Syria multiple times to prevent such a Kurdish region from being established.
>The US military partnered with the YPG to create the Syrian Democratic Forces (SDF) in 2015. The US and SDF occupied land outside of traditional Kurdish control, including Sunni Arab areas containing Syria's oil fields and wheat-producing regions. The US has been trying to keep Syria partitioned, under sanctions, and unable to rebuild since the war ended in 2019.
>[from @UmarFarooq_] "US forces back in Kobane to monitor Turkish-backed SNA and US-backed SDF in northern Syria. This is one area that could become a new flashpoint. Turkiye wants to connect enclaves it has along the border, and Kobane (circled in map) sits in between."
>The country released its fifth annual report since legalising assisted dying in 2016, which for the first time included data on the ethnicity of those seeking euthanasia.
>Around 15,300 people underwent assisted dying last year, accounting for 4.7% of deaths in the country. Canada lawmakers are currently seeking to expand access to euthanasia to cover people with mental illnesses by 2027.
>Canada is among a few countries that have introduced assisted dying laws in the past decade. Others include Australia, New Zealand, Spain, Austria.
>The figures released on Wednesday by Health Canada show that the rate of assisted dying in Canada increased by nearly 16% in 2023. This number is a sharp drop from the average increase of 31% in previous years.
>The report cautioned that it is too early to determine what caused the rate to slacken.
>Nearly all of those who requested assisted dying - around 96% - had a foreseeable natural death. The remaining 4% were granted euthanasia due to having a long-term chronic illness and where a natural death was not imminent.
>The average age of those seeking assisted dying was around 77 years old, with cancer being the most frequent underlying medical condition.
>For the first time, the report delved into race and ethnic data of those who died by euthanasia.
Around 96% of recipients identified as white people, who account for about 70% of Canada's population. It is unclear what caused this disparity.
>The second most reported ethnic group was east Asians (1.8%), who account for about 5.7% of Canadians.
>Assisted dying continued to have the highest usage rate in Quebec, which accounted for nearly 37% of all euthanasia deaths, despite the province holding just 22% of Canada's population.
>Quebec's government launched a study earlier this year to examine why its euthanasia rate was so high.
>[...] Like the UK, Canada initially only legalised assisted dying for those whose death was "reasonably foreseeable".
>However, Canada expanded access in 2021 to people who may not have a terminal diagnosis, but want to end their life because of a chronic, debilitating condition.
>It was set to broaden access once again to people with mental illnesses earlier this year.
>But that was delayed for the second time after concerns were raised by Canadian provinces, which oversee healthcare delivery, about whether the system could cope with such an expansion.
>On Wednesday, Health Canada defended the procedure, saying that the criminal code sets out "strict eligibility" criteria.
>But Cardus, a Christian think tank, said the latest figures were "alarming" and showed Canada has one of the fastest growing euthanasia programmes in the world.
>A report released in October by Ontario - Canada's most populous province - has since shed some light on controversial cases where people were granted assisted dying when they were not nearing their natural death.
>One example included a woman in her 50s with a history of depression and suicidal thoughts who had a severe sensitivity to chemicals.
>Her request for euthanasia was granted after she failed to secure housing that could have met her medical needs.
>Another case made headlines in recent months of a Nova Scotia cancer patient who said she was asked if she was aware of assisted dying as an option twice as she underwent mastectomy surgeries.
>The question "came up in completely inappropriate places", she told the National Post.
>Canadian news outlets have also reported on cases where people with disabilities have considered assisted dying due to lack of housing or disability benefits.
>[ibid.] “A nine-year-old child is among the youngsters being probed by police over hate incidents… Officers recorded incidents against the child, who called a fellow primary school pupil a ‘retard’, and against two schoolgirls who said another student smelled ‘like fish.’ The youngsters were among multiple cases of children being recorded as having committed non-crime hate incidents (NCHIs), The Times discovered through freedom of information requests to police forces.”
>“Non-crime hate” was introduced in 2014 as part of the Hate Crime Operational Guidelines.
>It is chilling in its ambiguity and scope. It only requires the perception of either a victim or a third party that a statement is motivated by hostility or prejudice based on a person’s race, religion, sexual orientation, disability, or transgender identity.
>The HCOG stresses, “The victim does not have to justify or provide evidence of their belief, and police officers or staff should not directly challenge this perception. Evidence of the hostility is not required.”
>That guarantees the maximal level of investigation and documentation of speech incidents. The chilling effect on free speech is glacial.
>For years, I have been writing about the decline of free speech in the United Kingdom and the steady stream of arrests. A man was convicted for sending a tweet while drunk referring to dead soldiers. Another was arrested for an anti-police t-shirt. Another was arrested for calling the Irish boyfriend of his ex-girlfriend a “leprechaun.” Yet another was arrested for singing “Kung Fu Fighting.” A teenager was arrested for protesting outside of a Scientology center with a sign calling the religion a “cult.”Last year, Nicholas Brock, 52, was convicted of a thought crime in Maidenhead, Berkshire. The neo-Nazi was given a four-year sentence for what the court called his “toxic ideology” based on the contents of the home he shared with his mother in Maidenhead, Berkshire.
>While most of us find Brock’s views repellent and hateful, they were confined to his head and his room. Yet, Judge Peter Lodder QC dismissed free speech or free thought concerns with a truly Orwellian statement:
>“I do not sentence you for your political views, but the extremity of those views informs the assessment of dangerousness.”
>Lodder lambasted Brock for holding Nazi and other hateful values:
>“[i]t is clear that you are a right-wing extremist, your enthusiasm for this repulsive and toxic ideology is demonstrated by the graphic and racist iconography which you have studied and appeared to share with others…” [...]
>A first large wave of 80 rockets was inbound, and the IDF says it intercepted most, and this was followed by a smaller second barrage of ten missiles. This set off sirens across the whole Haifa area. "Damage was caused to homes and cars in Kiryat Ata, and a teenager was slightly hurt by glass shards," Times of Israel reports of the attack.
>"It marks one of the largest rocket attacks on the port city amid the fighting with Hezbollah," the report continues. The prior single day's record was as follows: "On October 8, 2024, Hezbollah launched over 100 rockets at Haifa in two barrages."
>Elsewhere in northern Israel some 50 rockets were launched from Lebanon towards the upper and western Galilee areas, and many of these were also intercepted, with others falling in open areas.
>[...] The Israeli army is meanwhile continuing to issue forced evacuation orders for parts of southern Lebanon. It is calling on the civilian population to move north of the Awali River.
>The order was addressed to the towns of Sheheen, al-Jebbayn, Tayr Harfa, Abu Shash, Beit Shama, Majdal Zoun, al-Mansouri, Zebqin, Rashidieh, Barghliyeh, Qasmiyeh, al-Bayyaada, Naqoura, Bint Jbeil, Ainata, Kounine, Aitaroun, Taybeh, Rab Thalathin, Markaba, and Bani Hayyan.
>The Lebanese government and humanitarian groups have complained that these tactics amount to a forced military cleansing of territory - given that anyone remaining is then deemed an armed militant and can be killed.
>But in northern Israel, some 80,000 Israeli residents have remained forcibly evacuated from their homes for over a year, due to the constant threat of Hezbollah rockets and drones.
>[from @WarMonitors, image] "⚡️Fire in Haifa following strike"
>In Israel, Prime Minister Benjamin Netanyahu has publicly acknowledged for the first time that he had personally approved the series of pager attacks that killed and wounded dozens of Hezbollah operatives in September. This marks the first official confirmation that Hezbollah was behind the attacks.
>It is believed that Israeli intelligence Mossad years ago covertly intercepted shipments of communications devices bound for Hezbollah, and rigged them with explosives, and then waited to send a signal that would detonate them.