They want $30-480 for pre orders, I'm not sure if everything involved in that is purely cosmetic (with some quality of life stuff like bank tabs or whatever). I'm also not sure how much they're letting paid early access keep, when it does go f2p. They'll have more hands on experience with the game, but if they keep experience and gear it's obviously going to be much harder for free players to compete on release.

https://gamerant.com/path-of-exile-2-all-early-access-supporter-packs-poe-2-ea-pack-rewards/