@SkipHuffman @JessTheUnstill @mekkaokereke Yeah. The first half beer of that discussion: there’s a chicken and egg question here. Some colleges / universities are turning to athletics to preserve their mission: structural forces now make it harder and harder for higher ed to be economically accessible, and monetizing sports seems like an escape hatch. But others are changing mission to become profit centers, which is a whooole different category of problem.