The soulless husks tend to reach out to any warmth they can, too bad for them that most of the time it's a trap. Most people who actively seek this sort of stuff do it for the wrong reasons. Namely seeking something out of desperation by any means, wanting to hurt someone that did them wrong, bored out of their mind and wanting to experience something paranormal.

Freemasons are a perfect example of ceremonialism and ritualism taken to the extreme. It's a hylic cattle farm for a bunch of black shamans lmao