@Forestofenchantment@PurpCat@SPCmovienight@coolboymew@get The difference between old, long-form copywriting and the kind of marketing you see today has a lot more to do with the legacy of television advertising vs. the legacy of mail-order advertising. Back in the day mail-order ads had coupons you would cut out and send in. A copywriter knew exactly how well his advertisement was doing based on how many people wrote back. Pic related was one of the most successful print ads of all time. From this, the formula for print copywriting became practically scientific and the same techniques were applied even for non mail-order print advertising. And a lot of it was also based on emotions, as advertising has always been - with logical reasoning thrown in to justify an emotional purchase in the mind of the reader. Read Joseph Sugarman and David Ogilvy if you want to know more about that. Old timey copywriters would shit on television advertisers because the latter had no way of knowing how well their ad was doing. This is why TV ads had a habit of just being fucking weird instead of actively selling the product, because TV advertisers could only rely on how much their ad was talked about to gauge effectiveness instead of how many people actually made a purchase decision based on it. Classic example is this nissan ad: https://www.youtube.com/watch?v=fGMI_mWmb7g . It won commercial of the year, people loved it as entertainment, meanwhile dealerships were complaining of reduced Nissan sales. TV ads were also limited by time-slots which produced the modern advertising myth that an ad has to deliver its information in a very short amount of time in order to be successful, with magazine ads moving away from the mail-order legacy and copying the low-information, high-impact advertising developed by television. Remember marketing firms weren't just selling to the consumers, they also had to sell what they were doing to the companies whose products they were making ads for. It's like making a simple, non-bloat website for a client who wants javascript bloat because it looks flashy and that's what the competition's doing.
@PurpCat@get@SPCmovienight@coolboymew Nah, blame the flood of women infiltrating marketing now. Look at these two opposing ads. Both are intended for a similar target market. Yet they look vastly different? Why, women.
@PurpCat@Forestofenchantment@SPCmovienight@coolboymew When corporate advertisements were made by hand they looked generic and uncanny anyway so might as well shit it out with ai since it's the same level of quality (or lack thereof)
@coolboymew@Forestofenchantment@get@SPCmovienight You're laughing but literally every modern business laptop is used with a USB-C dock, and Lenovo has gone all in on USB-C ports. Ditto with Dell. The only ones which have barrel jacks still are the mobile workstations that push hundreds of watts and USFF desktops/minis.
@coolboymew@Forestofenchantment@SPCmovienight@get Even laptops that still have the barrel jacks have USB-C for the reason of docks/charging via the dock. They'll support charging the laptop via a USB-C port, with no stupid errors like Dell's infamous "charger not identified" error.
@PurpCat@Forestofenchantment@get@SPCmovienight nothing because ultra small devices are cancer. Small phones are too small to be used properly nowadays. It's fine for an MP3 player or something, but if it has a full screen... It's not
Ultra thin devices are fragile as all shit, but that also generally means you're getting fucked in terms of available ports
Basically, it was always a shit idea. Apple are literally walking back on some of these retarded devices because you end up needing awful dongles for everything and it just becomes pointless. They started putting back HDMI ports on the less thin macbooks and putting back a dedicated charging port too. Now they just need to collapsible Ethernet ports and at least 2 USB A ports and it will be a real laptop again... Minus the toy OS
@Forestofenchantment@SPCmovienight@coolboymew@get With Apple I feel the issue is different. While now Mac ads feel like marketing for women, shit like the one you posted is the classic Apple marketing.
It's literally, watch/luxury good marketing as you see on billboards. There's no need to brag about what it can do, just slap the product on the billboard and you know why you're buying the Mac. It's not to do so and so, it's to be Patrick Bateman with his flashy laptop that can fit into an envelope.
Or the infamously flawed "shot on iPhone" campaign that was so influential, some Android phones began to watermark images. Sure, the shots were "under ideal circumstances", having to use fancy jigs to get nice photos that could be done with a fancy camera, but normies forced the iPhone camera memes as a result: https://youtu.be/V3dbG9pAi8I
When Apple was still managing to make devices smaller, thinner, etc. back in the 00s/10s, Apple would run assloads of ads showing this off. No fluff, you just saw this and knew, the iPod Nano was even smaller than the Mini, the MacBook Air was the future of ultraportables, etc.
Even the infamous airpod ad was an example of this to symbolize the lack of wires.
What are they doing new anymore? Seriously, what is Apple doing anymore to warrant these effective ads?
>But it's still missing a description of included software
20 years too late for this. Software is not special anymore and nobody likes bloatware. You don't get cool software and games anymore with your laptops, you get bloatware you never asked for instead of something useful
>unique features, how it's better than the competition
Computers are a solved industry. There's basically nothing to say anymore
The effeminate marketing is less on display here. But there's still a noticeable shift towards looks and emotions rather than pure rhetoric and logical reasoning that would be found on ads of yore. The majority of the ad is devoted to quotes on the machine's beauty and a full colour image of the machine, with its specifications relegated to the bottom in small text. This ad serves at least some use in regards to informing potential buyers. But it's still missing a description of included software, unique features, how it's better than the competition. You see this ad and go, "oh, okay, it's another laptop. Whatevs...".
But I don't like USB-C charging in the first place. Some fucking macbooks has only 2 fucking ports and if the controller break the thing is totally toast. Apparently even with 4 ports it's a single controller, hurr. I don't like charging with USB with a laptop, it's a mess
@PurpCat@Forestofenchantment@get@SPCmovienight They are and it's a fucking issue because this shit is expensive on top of your ultra expensive "256 more GB is WHAT fucking price on a fucking Macbook????"
Nowadays thankfully you can get away easily with this much cheaper shit (from 2x to even 4x-5x cheaper at full price) and it's portable... But, what if.... What if you simply had the fucking ports on your laptop to begin with? What a novel concept