@PurpCat @SPCmovienight @coolboymew @get You absolutely have a point there. I made a bad example. Let's instead look at a more utilitarian brand, HP.

The effeminate marketing is less on display here. But there's still a noticeable shift towards looks and emotions rather than pure rhetoric and logical reasoning that would be found on ads of yore. The majority of the ad is devoted to quotes on the machine's beauty and a full colour image of the machine, with its specifications relegated to the bottom in small text. This ad serves at least some use in regards to informing potential buyers. But it's still missing a description of included software, unique features, how it's better than the competition. You see this ad and go, "oh, okay, it's another laptop. Whatevs...".