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   CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:17:24 JST CJ Bellwether

   haha ah crud welcome to "your new logo design is full of amateur flaws and you're a multimillion dollar entertainment company" hour.

   #AEW #LogoDesign

   • Embed this notice
     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:19:18 JST CJ Bellwether

     in reply to

     "it feels like this is nitpicking"

     YES. yes it is, thats the whole point of brand logotype design. The details are important, super important because your audience arent designers and they just infer if something looks "weird" and wont like it. They cant tell you why they dont like it, but they just wont. Thats details you have to nitpick.

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     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:22:30 JST CJ Bellwether

     in reply to

     AEW lost their good designer and im absolutely straight fuming.

     why does this look bad? I can tell you, but you can also just see it looks bad for some undescribable reason

     #AEW.

   • Embed this notice
     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:26:51 JST CJ Bellwether

     in reply to

     It's because the B in BIG is not as wide as the G, and therefore the I isnt centered to the middle of the design, so the entire thing is off centered and theres a larger gap on the right of the frame, which all unnerves you enough to not just see it and move on but to start really looking at it and be like, "im not sure i really like bulge text as an effect"

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     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:27:16 JST CJ Bellwether

     in reply to

     • Mx Amber Alex (she/it)

     @amberage yep

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     Mx Amber Alex (she/it) (amberage@eldritch.cafe)'s status on Wednesday, 28-Feb-2024 09:27:17 JST Mx Amber Alex (she/it)

     in reply to

     @siege it looks bloated and weirdly proportioned. why is the B and S in the lower line larger when the BIG in the upper line isn't. why is the AEW logo above not fisheyed. Why is the top of the lower line curved but the bottom of the upper line isn't.

     I know nothing about typography but that's how it looks to me.

   • Embed this notice
     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:38:44 JST CJ Bellwether

     in reply to

     • logo, beaned dad ✅️

     @logo yeap, its.. yeap.

   • Embed this notice
     logo, beaned dad ✅️ (logo@worm.horse)'s status on Wednesday, 28-Feb-2024 09:38:45 JST logo, beaned dad ✅️

     in reply to

     @siege the final S also looks disproportionately large even compared to the B it's meant to be scaled to and its color gradient doesn't match any of the other letters oh my god I'm going insane

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     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:39:17 JST CJ Bellwether

     in reply to

     • logo, beaned dad ✅️

     @logo just so much of me looking at this stuff going no.. no thats important you dont want to just have random colour fade.. no.. it..argh

   • Embed this notice
     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 10:04:02 JST CJ Bellwether

     in reply to

     ah ok, this is a big improvement.

     This is why you dont ever go inwards with your border effects of your logo.

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     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 10:19:32 JST CJ Bellwether

     in reply to

     • Bill, organizer of stuff

     @wcbdata no matter what, i will very much take this with its minor positioning quibbles over the bad 3d version above.

   • Embed this notice
     Bill, organizer of stuff (wcbdata@vis.social)'s status on Wednesday, 28-Feb-2024 10:19:33 JST Bill, organizer of stuff

     in reply to

     @siege But there's a laughing batman robot face thing in the negative space, so it's all cool, right?

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     CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 13:25:59 JST CJ Bellwether

     in reply to

     • 🦇jepyang👻
     • logo, beaned dad ✅️

     @jepyang @logo this is endlessly the problem of graphic design, its not what is actually there, its what you perceive to be there.

   • Embed this notice
     🦇jepyang👻 (jepyang@wandering.shop)'s status on Wednesday, 28-Feb-2024 13:26:02 JST 🦇jepyang👻

     in reply to

     • logo, beaned dad ✅️

     @logo @siege The double S reminds me of this optical illusion

   • Embed this notice
     jake (edstink@octodon.social)'s status on Thursday, 29-Feb-2024 02:52:27 JST jake

     in reply to

     @siege looks like the logo of a Steam game with mixed reviews

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     CJ Bellwether (siege@octodon.social)'s status on Thursday, 29-Feb-2024 02:55:10 JST CJ Bellwether

     in reply to

     • jake

     @edstink yeah i have figured out the culprit of the issue - the original 2d logo designer used sharp blade curves and then the 3d artist wanted to add all their normal fancy borders but if you do that to curves and go outwards the border for a blade curve extends forever so instead they went inwards which made the whole thing look cheap and mishapen.

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     CJ Bellwether (siege@octodon.social)'s status on Thursday, 29-Feb-2024 02:57:10 JST CJ Bellwether

     in reply to

     thinking on it and my own issues with logo design, i have figured out the culprit of the issue with that Dynamite 3d logo:

     the original 2d logo designer used sharp triangle blade like curves and then the 3d artist wanted to add all their normal fancy borders but if you do that to curves and go outwards the border for a blade curve extends for way too far so instead they went inwards which made the whole thing look cheap and mishapen.

     #AEW

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     Arnold Booker | WWE, AEW, TNA (arnoldbooker@mastodon.social)'s status on Thursday, 29-Feb-2024 03:55:15 JST Arnold Booker | WWE, AEW, TNA

     in reply to

     @siege still not sure how I feel about the new logo except that I don't think it needed an update

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     CJ Bellwether (siege@octodon.social)'s status on Thursday, 29-Feb-2024 06:51:41 JST CJ Bellwether

     in reply to

     • Arnold Booker | WWE, AEW, TNA

     @ArnoldBooker idk the basic white sans serif 3d text was pretty forgetful and without any character from a branding perspective. I can understand the desire to create a logotype for each show that actually sticks in the mind and feels unique.

     The clean 2d version does look like it could be decent and slick - the preview suggests paint in oil effect like they have for Daniel Garcia's entrance video which could be an interesting direction that calls back to their beginnings while being something a bit more high end, but the 3d verison on the red background is awful.