haha ah crud welcome to "your new logo design is full of amateur flaws and you're a multimillion dollar entertainment company" hour.
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:17:24 JST CJ Bellwether -
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:19:18 JST CJ Bellwether "it feels like this is nitpicking"
YES. yes it is, thats the whole point of brand logotype design. The details are important, super important because your audience arent designers and they just infer if something looks "weird" and wont like it. They cant tell you why they dont like it, but they just wont. Thats details you have to nitpick.
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:22:30 JST CJ Bellwether AEW lost their good designer and im absolutely straight fuming.
why does this look bad? I can tell you, but you can also just see it looks bad for some undescribable reason
#AEW.
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:26:51 JST CJ Bellwether It's because the B in BIG is not as wide as the G, and therefore the I isnt centered to the middle of the design, so the entire thing is off centered and theres a larger gap on the right of the frame, which all unnerves you enough to not just see it and move on but to start really looking at it and be like, "im not sure i really like bulge text as an effect"
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:27:16 JST CJ Bellwether @amberage yep
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Mx Amber Alex (she/it) (amberage@eldritch.cafe)'s status on Wednesday, 28-Feb-2024 09:27:17 JST Mx Amber Alex (she/it) @siege it looks bloated and weirdly proportioned. why is the B and S in the lower line larger when the BIG in the upper line isn't. why is the AEW logo above not fisheyed. Why is the top of the lower line curved but the bottom of the upper line isn't.
I know nothing about typography but that's how it looks to me.
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:38:44 JST CJ Bellwether @logo yeap, its.. yeap.
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logo, beaned dad ✅️ (logo@worm.horse)'s status on Wednesday, 28-Feb-2024 09:38:45 JST logo, beaned dad ✅️ @siege the final S also looks disproportionately large even compared to the B it's meant to be scaled to and its color gradient doesn't match any of the other letters oh my god I'm going insane
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 09:39:17 JST CJ Bellwether @logo just so much of me looking at this stuff going no.. no thats important you dont want to just have random colour fade.. no.. it..argh
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 10:04:02 JST CJ Bellwether ah ok, this is a big improvement.
This is why you dont ever go inwards with your border effects of your logo.
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 10:19:32 JST CJ Bellwether @wcbdata no matter what, i will very much take this with its minor positioning quibbles over the bad 3d version above.
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Bill's in the shop for repairs (wcbdata@vis.social)'s status on Wednesday, 28-Feb-2024 10:19:33 JST Bill's in the shop for repairs @siege But there's a laughing batman robot face thing in the negative space, so it's all cool, right?
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CJ Bellwether (siege@octodon.social)'s status on Wednesday, 28-Feb-2024 13:25:59 JST CJ Bellwether @jepyang @logo this is endlessly the problem of graphic design, its not what is actually there, its what you perceive to be there.
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🕷️spooky jepyang 🕸️ (jepyang@wandering.shop)'s status on Wednesday, 28-Feb-2024 13:26:02 JST 🕷️spooky jepyang 🕸️ @logo @siege The double S reminds me of this optical illusion
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jake (edstink@octodon.social)'s status on Thursday, 29-Feb-2024 02:52:27 JST jake @siege looks like the logo of a Steam game with mixed reviews
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CJ Bellwether (siege@octodon.social)'s status on Thursday, 29-Feb-2024 02:55:10 JST CJ Bellwether @edstink yeah i have figured out the culprit of the issue - the original 2d logo designer used sharp blade curves and then the 3d artist wanted to add all their normal fancy borders but if you do that to curves and go outwards the border for a blade curve extends forever so instead they went inwards which made the whole thing look cheap and mishapen.
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CJ Bellwether (siege@octodon.social)'s status on Thursday, 29-Feb-2024 02:57:10 JST CJ Bellwether thinking on it and my own issues with logo design, i have figured out the culprit of the issue with that Dynamite 3d logo:
the original 2d logo designer used sharp triangle blade like curves and then the 3d artist wanted to add all their normal fancy borders but if you do that to curves and go outwards the border for a blade curve extends for way too far so instead they went inwards which made the whole thing look cheap and mishapen.
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Arnold Booker | WWE, AEW, TNA (arnoldbooker@mastodon.social)'s status on Thursday, 29-Feb-2024 03:55:15 JST Arnold Booker | WWE, AEW, TNA @siege still not sure how I feel about the new logo except that I don't think it needed an update
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CJ Bellwether (siege@octodon.social)'s status on Thursday, 29-Feb-2024 06:51:41 JST CJ Bellwether @ArnoldBooker idk the basic white sans serif 3d text was pretty forgetful and without any character from a branding perspective. I can understand the desire to create a logotype for each show that actually sticks in the mind and feels unique.
The clean 2d version does look like it could be decent and slick - the preview suggests paint in oil effect like they have for Daniel Garcia's entrance video which could be an interesting direction that calls back to their beginnings while being something a bit more high end, but the 3d verison on the red background is awful.
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