My million dollar idea I want someone to steal and do, so I can be a customer.
"Dumb Stuff" we sell electronic appliances that aren't Internet connected. That's all.
That's it. That's the pitch. I would buy the <bleep> out of this company if their electronic gadgets were even half way decent, and repairable.
Electronic, no wifi, regular screws to open it up. That's it. Do those three things, and you can be sold by this store.
I will pay this business to curate and find these devices for me.