@thomasfuchs Communication studies call it the news values theory. It's mostly what people are more drawn to (journalists are people, editors are people, audience consists of people).
Unexpectedness: Sub incident occurred suddenly and for the first time.
Personalization: Specific people.
Eliteness: Rich people.
Superlativeness: So deep, so stupid.
Proximity: Cultural.
https://en.wikipedia.org/wiki/News_values
That it is expected that it gets more coverage, should not stop us from using it to draw attention to other important issues.