One of the reasons ultra wealthy & financial elites don't run for public office beyond a certain level of anonymity (aside from exceptions like NYC mayor) is totally because fame isn't something they can fight.
Yeah, musk could curate his fame as a techbro whatever, but he's not a techbro, he's the one pissing on the drapes in the white house right now. Just looking at Tesla will tell you what this type of fame does. It's not controllable, and previous generations knew that. 1/