@CSB @Sum_ID he said he's concerned it impacts his 'life's work' which I take to mean his personal brand in the normie channels.
He's been branching out for a few years now.
Rogan & sports talker Pat McAfee did the same thing. Built an indy following and then went to sign big $ contracts.
It's gonna be interesting to see how he plays the alt-no advertiser thing when advertisers are what brings in the $$$. NA has long since abandoned the "2nd part of the show" which was the best part imo.