Swift's songs are not crafted at all for a general audience. The topic she sings about are all women's emo topics. That's why here crowds are 95% female. Yet, even with that target demo, she can sell out Metlife stadium in NYC three nights in a row. I think that is a testament to the herd "community" mentality of the millennial women. They feel the need to fit in and like the same shit. Their boomer mothers and fathers did the same.