Bro culture is an American subculture of young people (originally young men, hence "brother culture") who spend time partying with others like themselves. Although the original image of the bro lifestyle is associated with sports apparel and fraternities, it lacks a consistent definition. Most aspects vary regionally, such as in California, where it overlaps with surf culture. It often refers to a culture of machismo but sometimes also a darker "hyper masculinity" including "binge drinking, sexism, rape culture". Oxford Dictionaries have noted that bros frequently self-identify with neologisms containing the word "bro" as a prefix or suffix.
Etymology and history
Bro was originally an abbreviated form of the word brother but began to assume non-familial connotations in the 20th century. In this evolution, it was first used to refer to another man, such as a "guy" or "fellow". In these ways, it was semantically similar to the use of "brother". In the 1970s, bro came to refer to a male friend rather than just another man. The word became associated with young men who spend time partying with others like themselves. Oxford...
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