There is no end game. I want to be making some sort of profit the entire time.
Aka normal, profitable, sustainable business, not run by compulsive gamblers.
If there's no market for your product, find a new product. But there's very likely a market, especially among other small but serious business owners. It's really hard for them to find good, reliable partners and suppliers that aren't trying to run a scam and won't just evaporate when interest rates rise 0.5%.