@chucker My approach is to focus on decentralisation. "Too big to fail" can be beaten by simple ignorance. To be able to ignore the Big Few, you need to offer (a lot of) (hyper-)local alternatives that people trust through personal relationships, AKA "I know those people and I trust them". ActivityPub/Mastodon has that potential. To create and foster communities of practice that can break the power of the Big Few. On many levels. It'll take time. It won't happen overnight. @taschenorakel