I've literally knowed nothing at all about Mr. Beast until the very recent controversy. I remember talking to people about beanie guy and they were like "Who is Tim Pool?"

All these little niece celebrities get a million or two views every once in a while, tens of thousands for most average stuff, and YouBoob use to give them a couple of grand in ad revenue. Even with newer hit content, the revenue has tanked for even the biggest players.

I wonder if YouToob is just getting greedy with their cut, if no one wants to pay their ad prices, or if they've dumped money into these creators from other Alphabet segments at a massive loss thinking they could make up for it later and the strategy has ultimately failed ... I'm sure it's a little of this and a little of that...