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Semantics. Competition doesn't engender excellence. More often than not it forms perverse incentives. Sears wasn't outcompeted by other similar businesses. It was sabotaged by a market ideologue who introduced competition into the internal workings of the organization. Previously friendly sections of the stores turned on each other. Professional athletes turn to harmful drugs to increase their performance and therefore income.
The goal of capitalism isn't to make the best products or provide the best services. It's to make the most profits. The methods for doing so are varied, yet it always boils down to profits and and finding the floor at which people will grumble without revolting. Competition in socioeconomy is a race to the bottom.