@aral @ProfessorCode First - I am not here to fight.
Second - branding work is hard. Marketing work is hard. We sometimes tend to look down on them as technical people, belittling them in comparison to reverse engineering bytecode and other heavily technical tasks. I don't think that's either beneficial or fair.
I am on your side here - but since inclusivity is also important to me, I implore you not to hand-wave this sort of work and thus its practitioners away.