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@NEETzsche
No, I get your point, it's just a side note, but it might make a difference as they can get Telegram and Discord in Microsoft store, but they won't find Element there. On a phone, installing Element and signing up for an account on matrix.org would take roughly the same amount of clicks/touches I think.
I'm not sure what it would be for XMPP. Skype, while commercial, is a mess in this regard — it asks a lot of questions.
@theorytoe @dcc @maija @dushman @sun_eater @meso