@reay
I also have the option to turn most of that off, just like an iPhone. When I am online I'm not targeted by personalized ads. I still believe Apple is using data for things people don't know about, but that's just my opinion.
My biggest beef with Apple is the lack of openness, It's not such a big deal now but back in the day installing custom apps on Android was a big deal and you couldn't do any of that with Apple.
So I use a Samsung Galaxy Ultra and I'm happy with that.
@Mrfunkedude