Like, look, fascist regimes before this accomplished their propaganda objectives by banning "independent" media and seizing control of the propaganda apparatus through force.
These fascists have realized they can accomplish the EXACT SAME GOALS by simply BUYING up all the media organs (including SOCIAL media) and the fact that there's a transaction involved will prevent rubes from realizing it's still the same operation with the same purpose as the Nazis had.
This isn't that complex.