That's "why now" and "why fascism" all rolled into one. Throw in that from an ideological perspective the entire propaganda apparatus/model of Western Society has ALREADY BEEN GEARED to protect capitalism at all costs and through all methods, including lying to you in the open, because of a little thing we call "the Cold War" and you have literally all of the puzzle pieces in front of you.
The rich guys KNOW you're figuring it out, so they're creating a society where you KNOWING is irrelevant.