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   Flick ?? (flick@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:29:11 JST Flick ??

   https://www.spiked-online.com/2023/10/27/woke-capitalism-is-more-than-just-a-branding-exercise/

   But those of us tired of woke capitalism need to hold off celebrating just yet. Today’s bosses remain committed to wokeness. They really believe that it is their role to promote anti-racism or transgender inclusion alongside selling mayonnaise or beer. The decades-long turn to woke capitalism has never been just a matter of image and advertising. It has always been a mission, too.

   So although companies are back-tracking right now on hectoring adverts, many are still signed up to ‘B Corp’, a certification process that measures their ‘entire social and environmental impact’. According to its website, Certified B Corporations ‘are leaders in the global movement for an inclusive, equitable, and regenerative economy’. Wokeness is not just a marketing ploy. It forms the fundamental principles driving capitalism today.

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     LisbonMuse (lisbonmuse@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:29:17 JST LisbonMuse

     in reply to
     @Flick I was watching the Critical Drinker on YouTube, and he made the point that cinema isn't enjoyable anymore because they try to use their movie as a way to "teach" you something rather than tell a story. Every film needs to drive in some moral conviction on the viewer instead of just telling a story.
     
     I think this post relates to that because companies are doing the same thing. You can't just go out and buy something...no, now there's a "message" you need to learn from their product. And 99% of the time, that message is to make you feel guilty and bigoted.
     
     Media, companies, etc. need to understand that people just want to be left alone. Most people don't want some politics thrown in their face when they're watching a football game. But then you say that and you're some privileged bigot for not caring about whatever group is deemed the biggest victim that day. It's really hardened many people and the guilt used on us who try to ignore it only gets people angrier, then they pull the old bait and switch when you get angry and say "why do you care so much?" I don't know, maybe because I can't even go to the grocery store without seeing something about climate change, trannies, or BLM anymore. AND they want to push these "morals" on children - which only stresses them out because they're powerless to really do anything about it.
     
     It's all creating extremists on both sides and it's a big reason I feel like society is failing now.
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     senryu (senryu@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:29:17 JST senryu

     in reply to

     • LisbonMuse
     @LisbonMuse @Flick I watched the Drinker for a while. He makes good story points about didacticism (the "Message!") and structure but really suffers from toxic masculinity. Any film that has a strong woman in it or is featured over the men is panned.
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     LisbonMuse (lisbonmuse@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:29:19 JST LisbonMuse

     in reply to

     • senryu
     @senryu @Flick I noticed that and agree..he about had an aneurysm about the Barbie movie. I can only guess he didn't know going in it was a political film. He said they shit on motherhood because the girl's broke the dolls - like did he even watch the last part of the film? Not everyone's cup of tea but so much went over his head.
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     LisbonMuse (lisbonmuse@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:35:25 JST LisbonMuse

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     • @polarisera reposted your post
     • PonyPanda
     @PonyPanda @Flick @polarisera Lol I see that angle, especially if a guy is just relating to gatsby...but think of the line from Daisy "that's the best thing a girl can be in this world, a beautiful fool."
     
     Not even the biggest theme, but enough for them to talk in class about it lol.
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     LisbonMuse (lisbonmuse@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:35:26 JST LisbonMuse

     in reply to

     • @polarisera reposted your post
     @polarisera @Flick Yes I think that's a good distinction too...having certain themes underlying a story can be great. Like I've read the Great Gatsby a few times and there are themes of feminism, classism, but it's not thrown in your face either. It's a story and you interpret and take what you find out of it. But also you wouldn't read the Great Gatsby without some notion you're going to be looking for themes and depth. A lot of people get peeved when they go see what looks like an innocent movie and suddenly you're being called racist or something.
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     PonyPanda (ponypanda@freespeechextremist.com)'s status on Saturday, 28-Oct-2023 06:35:26 JST PonyPanda

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     • @polarisera reposted your post
     • LisbonMuse
     @LisbonMuse @polarisera @Flick feminism?
     
     I thought The Great Gatsby was incelcore.
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     @polarisera reposted your post (polarisera@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:35:27 JST @polarisera reposted your post

     in reply to

     • LisbonMuse

     @LisbonMuse @Flick Artists need to realize they are not smart enough to craft “teachable” movies or books, especially to please a committee of talentless cowardly DEI experts and sensitivity readers. They do test screenings over and over and over, because no single person can grasps what makes a great movie great. But we can all tell what makes one suck-ass – trying too hard to please an ideology, that you destroy the natural narrative that is unfolding.

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     Sherri_Ingrey (sherri_ingrey@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:35:47 JST Sherri_Ingrey

     in reply to
     @Flick It's been BRANDING since 1948 lock stock and barrel. EVERYTHING has been there by marketing, everything by propaganda
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     LisbonMuse (lisbonmuse@spinster.xyz)'s status on Saturday, 28-Oct-2023 06:35:47 JST LisbonMuse

     in reply to

     • Sherri_Ingrey
     @Sherri_Ingrey @Flick The nuclear family is a new concept and doesn't make much sense. It leaves the woman alone, isolated, doing three or four jobs for no paycheck, recognition, or respect. Gosh I wish I could remember who, but triggernometry interviewed someone who said that prior to the industrial revolution, most people "worked from home" - think like farmers, where the entire family contributed and worked together. Then when the industrial revolution happened, women had to choose between going out to work or stay at home, because you can't take your kids to a factory. And what's the choice then? Especially if you're breastfeeding a baby.
     
     And even prior to one family isolating themselves, you had multigenerational families. In tribal times there would be a "mother's village" where the women would raise the children. See the themes? Support, community, working together.
     
     This isolation that the "nuclear family" brought isn't normal or historical.
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