Notices by Pooja Saxena (matratype@typo.social)

Sam asked me if I’d like to write for the @blag blog when we first met here, but I felt so uncertain about what I would even say about sign painting in India. It is only now, with the India Street Lettering book with @blaft in the offing, that I buckled down and put pen to paper.

The result is a short essay where I try to unpack how I, as a documentarian and type designer, have tried to deal with the clichés that come with how Indian sign painting is viewed.

https://bl.ag/indian-sign-painting-a-typeface-designers-take-on-the-craft/

I talk a little about not seeing sign painting in India as a monolith, but focusing instead on the peculiarities of a city or even of different neighbourhoods within one. That’s allowed me to see lettering styles and trends with a local lens, and appreciate how much a single sign painter can affect a locality’s visual identity.

One of the examples I share is of painted trucks from Kochi, which strike a unique chord even in a subcontinent known for its truck art.

https://bl.ag/indian-sign-painting-a-typeface-designers-take-on-the-craft/

A big thank you to everyone — we hit $17,500 today and met Stretch Goal #3 🥳

That means @blaft will match all book donations pledged to the Free Libraries Network 📚 and 1️⃣0️⃣6️⃣ copies of the INDIA STREET LETTERING book are headed to free libraries around the country!

Tell your friends, keep boosting!
https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/description

Thank you everyone — the INDIA STREET LETTERING book campaign hit its first two STRETCH GOALS. And that means, the book will come with an embossed dust jacket 🥳

Can you help us reach the next two goals?

💸 $17,500 ➡️ Double the donations 👯🏽 @blaft will match all book donations made to the Free Library Network 1:1

💸 $20,000 ➡️ Everyone who ordered a physical book will ALSO get a ✨ 24-page full-colour photo zine ✨ featuring lettering from my favourite Indian cemeteries 🪦👻

https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/

Everyone using Buttondown for your newsletters, are you happy with it? Thinking of making the switch from Mailchimp.

Thanks @blag! Yeah, I need email only.

Hi @elliotjaystocks 👋🏽 Any thoughts about using Buttondown? Have you been happy with it?

@elliotjaystocks Just what I wanted to hear 😌 Thank you! @buttondown

@onpaperwings Thank you! @elliotjaystocks @buttondown