TypeTogether is not on Mastodon, so I’ll toot the horn for our latest release here — Futura®100.
It is a reimagination of Paul Renner’s classic design as it inches close to its centennial https://www.type-together.com/new-release-futura100. The typeface is being extended to two dozen scripts, half of which are out today.
The Indic scripts are coming up next year, and I’m already so proud of what we’re trying to accomplish with them. This will be a global typeface family for the ages!
Sam asked me if I’d like to write for the @blag blog when we first met here, but I felt so uncertain about what I would even say about sign painting in India. It is only now, with the India Street Lettering book with @blaft in the offing, that I buckled down and put pen to paper.
The result is a short essay where I try to unpack how I, as a documentarian and type designer, have tried to deal with the clichés that come with how Indian sign painting is viewed.
I talk a little about not seeing sign painting in India as a monolith, but focusing instead on the peculiarities of a city or even of different neighbourhoods within one. That’s allowed me to see lettering styles and trends with a local lens, and appreciate how much a single sign painter can affect a locality’s visual identity.
One of the examples I share is of painted trucks from Kochi, which strike a unique chord even in a subcontinent known for its truck art.
A big thank you to everyone — we hit $17,500 today and met Stretch Goal #3 🥳
That means @blaft will match all book donations pledged to the Free Libraries Network 📚 and 1️⃣0️⃣6️⃣ copies of the INDIA STREET LETTERING book are headed to free libraries around the country!
Thank you everyone — the INDIA STREET LETTERING book campaign hit its first two STRETCH GOALS. And that means, the book will come with an embossed dust jacket 🥳
Can you help us reach the next two goals?
💸 $17,500 ➡️ Double the donations 👯🏽 @blaft will match all book donations made to the Free Library Network 1:1
💸 $20,000 ➡️ Everyone who ordered a physical book will ALSO get a ✨ 24-page full-colour photo zine ✨ featuring lettering from my favourite Indian cemeteries 🪦👻