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Sam asked me if I’d like to write for the @blag blog when we first met here, but I felt so uncertain about what I would even say about sign painting in India. It is only now, with the India Street Lettering book with @blaft in the offing, that I buckled down and put pen to paper.

The result is a short essay where I try to unpack how I, as a documentarian and type designer, have tried to deal with the clichés that come with how Indian sign painting is viewed.

https://bl.ag/indian-sign-painting-a-typeface-designers-take-on-the-craft/