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   Pooja Saxena (matratype@typo.social)'s status on Wednesday, 23-Jul-2025 07:52:16 JST Pooja Saxena

   in reply to

   I talk a little about not seeing sign painting in India as a monolith, but focusing instead on the peculiarities of a city or even of different neighbourhoods within one. That’s allowed me to see lettering styles and trends with a local lens, and appreciate how much a single sign painter can affect a locality’s visual identity.

   One of the examples I share is of painted trucks from Kochi, which strike a unique chord even in a subcontinent known for its truck art.

   https://bl.ag/indian-sign-painting-a-typeface-designers-take-on-the-craft/

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     Pooja Saxena (matratype@typo.social)'s status on Wednesday, 23-Jul-2025 07:52:17 JST Pooja Saxena

     • Blaft Publications
     • Sam at BLAG

     Sam asked me if I’d like to write for the @blag blog when we first met here, but I felt so uncertain about what I would even say about sign painting in India. It is only now, with the India Street Lettering book with @blaft in the offing, that I buckled down and put pen to paper.

     The result is a short essay where I try to unpack how I, as a documentarian and type designer, have tried to deal with the clichés that come with how Indian sign painting is viewed.

     https://bl.ag/indian-sign-painting-a-typeface-designers-take-on-the-craft/

     Adrianna Tan repeated this.