Notices tagged with seo

#Google has quietly restored the amount of #links they display in their #SearchConsole 😀

They even further reduced how many "Top"-links they show last week, but now they changed it back. Maybe as a result of the recent #algorithm #leak? 🤔

https://mastodon.social/@madeindex/112496552671021955

#GSC #SEO #Websites #Tech #GoogleSearchConsole

En tant que développeur web j'ai longtemps eu un espèce de syndrome de l'imposteur lié à mon mépris viscéral pour le "secteur" du SEO.
Ensuite j'ai lu un billet de @chriscoyier, sans doute l'un des meilleurs d'entre nous, où il fait précisément écho à mon sentiment sur le sujet, pour toutes les raisons qui nourrissent en moi cette méfiance et ce dégoût pour cette profession

https://chriscoyier.net/2023/11/08/everything-about-seo-is-obnoxious/ #SEO

If you work in #SEO, this is a must-read:

A huge leak purports to show thousands of pages of internal Google Search API documentation including some secrets. https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/

More coverage, including #Google (Gahoogle)'s continued silence on the leak: https://www.theverge.com/2024/5/28/24166177/google-search-ranking-algorithm-leak-documents-link-seo

In an age of LLMs, is it time to reconsider human-edited web directories?

Back in the early-to-mid '90s, one of the main ways of finding anything on the web was to browse through a web directory.

These directories generally had a list of categories on their front page. News/Sport/Entertainment/Arts/Technology/Fashion/etc.

Each of those categories had subcategories, and sub-subcategories that you clicked through until you got to a list of websites. These lists were maintained by actual humans.

Typically, these directories also had a limited web search that would crawl through the pages of websites listed in the directory.

Lycos, Excite, and of course Yahoo all offered web directories of this sort.

(EDIT: I initially also mentioned AltaVista. It did offer a web directory by the late '90s, but this was something it tacked on much later.)

By the late '90s, the standard narrative goes, the web got too big to index websites manually.

Google promised the world its algorithms would weed out the spam automatically.

And for a time, it worked.

But then SEO and SEM became a multi-billion-dollar industry. The spambots proliferated. Google itself began promoting its own content and advertisers above search results.

And now with LLMs, the industrial-scale spamming of the web is likely to grow exponentially.

My question is, if a lot of the web is turning to crap, do we even want to search the entire web anymore?

Do we really want to search every single website on the web?

Or just those that aren't filled with LLM-generated SEO spam?

Or just those that don't feature 200 tracking scripts, and passive-aggressive privacy warnings, and paywalls, and popovers, and newsletters, and increasingly obnoxious banner ads, and dark patterns to prevent you cancelling your "free trial" subscription?

At some point, does it become more desirable to go back to search engines that only crawl pages on human-curated lists of trustworthy, quality websites?

And is it time to begin considering what a modern version of those early web directories might look like?

@degoogle #tech #google #web #internet #LLM #LLMs #enshittification #technology #search #SearchEngines #SEO #SEM

Has your Google Search experience changed for the worse? You may not be alone. A new study by German researchers found that Google Search is plagued with SEO spam.

#google #search #seo #spam
https://tchlp.com/3Sm1E09

Did an interview today with a reporter at The Verge about the scourge of fake machine-generated obituaries that killed me off a few weeks ago, leading several people to think I really was dead, and how #Google rewarded the shit-merchants with high #SEO placement. Hopeful the article brings some changes.

#jeChercheUnJob (pas moi, ma chérie) de #rédacteur #web / #SEO en #indépendant #freelance, payé au mot. Me contacter en DM pour une mise en relation

Le boost sauve des couples

Google testing flight rich results with prices shortly after they tell us not to include flight prices in title elements https://www.seroundtable.com/google-flight-prices-rich-result-36435.html

#google #flights #googlerichresults #seo #googleseo #search #googleuserinterface

This is a huge must-read on the world of #SEO which I find fascinating. As people now realize that Google isn't useful as it once was and people finding harder than ever to game its algorithm, realty is now setting in for anyone involved in the scheme. https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results

Google's @searchliaison says old content doesn't make it unhelpful content https://www.seroundtable.com/google-old-content-isnt-unhelpful-content-36299.html

#google #googleseo #seo #content #googlehelpfulcontentupdate

I've made some #music making fun of the #enshittification of the #Internet! 🎶

It's called "Dead Internet" and starts as a peaceful #Vaporwave tune inspired by computery sounds of the late 90s, but as it progresses it distorts and becomes a creepier husk of itself, symbolising the Internet's mutation into the #SEO-#spam-filled, #algorithm-driven, #AI-generated race to the bottom we know it today! 🌐

Pre-save link is https://distrokid.com/hyperfollow/moule/dead-internet and it's out in October on #FridayThe13th! Spooky... 👻

So, do folks in the #SEO industry think #Google is working well? Or do they see the poor quality results it’s returning and somehow assume their own industry isn’t responsible for most of that?

An #seo question from the X-Twitter world: In the domain name, is the use of dash ( - ) recommended or not?

- It's fine
- Pick a domain name for your brand for the long run, don't just collect keywords (the common reason for dashes). Build out a domain.
- For SEO, dashes are very minimally better in URLs than underscores. Don't change your URLs for them tho. Don't use spaces, commas, colons, etc in URLs.
- Your domain name is never going to make or break your SEO.

Det er rett og slett vanskelig for #some og #influenser bransjen å selge tjenester på en plattform hvor det ikke finnes noen måter å lage annonser eller promotere innhold eller engang drive med #SEO på noen annen måte enn rent organisk.

Da har de heller ingen interesse av å snakke om og skape buzz rundt plattformen.

De sitter nok stille i båten og venter på at Threads skal bli tilgjengelig her på berget og håper at #allheimen forsvinner inn i glemselen.

　#Fediverse で、ということは #マストドン でも、自分の #投稿 ないし #トゥート を #オプトイン方式 で #検索 できるようにして、誰からでも検索できるようになるサービスが開始したとのこと。

　なんというか #google が登場するまでのインターネットにおけるウェブサイトの検索状況も部分的にだけどこれと似たところがあって、 #yahoo とか #goo.ne.jp なんかに対して「検索に引っ掛かるようにしてください」と自分のウェブサイトを申請してたりしてたのよね。ある意味最初期の #SEO よね。まあ、SEOはやっぱりgoogleの登場以降が本番だけど。 #ヤフー に掲載されるウェブサイトも #電話帳 、 #ディレクトリー 方式でヤフーのスタッフが有名どころはどんどん載せていくけどそうでないところはやはり申請して掲載してもらっていた。

　昨日の晩は力尽きたけど、こういうことを続きで書こうとしてたんだよね。でもそれはまた改めて。

From: @atomicpoet
https://mastodon.social/@atomicpoet/109921525458188698

Aus einem druckfrischen E-Mail-Newsletter:

"[Herr X] wird zeigen, wie Unternehmen #GPT für ihre #Webseiten, #SEO und Image-#Filme nutzen können."

Wenn ich wirklich Text für Webseiten, SEO oder Imagefilme Text brauche, will ich wahrscheinlich kein Blabla von #ChatGPT und Freunden generieren lassen.