@aardvark @bryanruby @ianb @damien @Edent @ProPublica and as it turns out that even more true when you're doing a good job; traffic ie readers, as cost source on the internet. So bringing in more reader can actually bankrupt you. that's new! and horrible!
ofc with the right set up your traffic can translate to positive cashflow, but getting there is now non-trivial. it takes a *specialist* to figure out how to make a readership into a revenue stream.