@beardalaxy like the west you get this because, well, if you watch a streamer/tuber over the course of years they're gonna say stuff and if you pay attention you hear some of it. after a while you've accumulated all these random details its awkward to remember no relational transaction ever actually took place.

in asia ... they've pretty much taken this discovery and slapped in to the business plan.

was reading a thread from kpop fans talking about there's been a huge shift from it just being managed identities to now the brands are like actively trying to bait parasociality and skinner boxing to the extreme.