"Brogrammer" or "tech bro" are slang terms for stereotypically masculine programmers. Brogrammer is a portmanteau of bro and programmer. It is often used pejoratively to describe toxic masculinity and sexism in the technology industry, but some programmers self-describe themselves as a brogrammer positively as a word for "sociable or outgoing programmer", and it also tends to represent a subculture within the greater tech industry. An example sometimes cited of targeted advertising toward "brogrammers" is an early (before 2012) Klout hiring advert posted at a Stanford University career fair as "Want to bro down and crush some code? Klout is hiring." The company later described it as a joke and as an unfortunate misstep.
Brogrammer culture has been said to have created an entry barrier based on adherence to the image presented by its participants, rather than ability. It can be viewed as antithetical to geek culture, which emphasizes ability and passion for field over image.
Effects on participation of women in computing
In a 2015 interview, Megan Smith, top policy...