@Steve /con't because it never seemed to have a negative impact Use less big labels like GOP, Fascists, Oligarchs, etc... and focus on individuals. Name names and point fingers. Turn their tactics against them.
The GOP infrastructure that has been put in place starting in the Gingrich era made a large, very true assumption and gamble the vast part of electorate is easily manipulated by fear and can be taken advantage of through that. Those doing the manipulating have larger goals, but /more