@WarnerCrocker Cool. Thanks. So, I'll focus on rhetoric over policy, though I think the two parties have inverse relationships to the two (eg. Republicans allow rhetoric to drive policy, and Democrats let policy drive rhetoric). One of the complaints I hear regularly is the 'our' side is 'playing too fair' - that our rhetoric is too 'nice' or too meek. As I said, I've seen this rhetoric from supporters of both parties, and I am not sure what the response should be.

Personally, I don't feel there is a magical school of rhetoric which immediately sways an argument. I do believe there exists, to use a worn parlance, Memes which encapsulate certain ideas at certain times and become motivators for action. Reactionaries have spent a lot of time over the past 10 years (beginning with Gamergate) focusing on meme production through trial and error. I am not sure if this rhetorical strategy is what you mean by 'not playing fair'? Overall, I suppose, I am trying to understand what rhetoric that doesn't 'play fair' looks like.