@shauna If you're not familiar with it, Jack in the Box had a huge scandal from E. Coli killing and sickening a bunch of people https://en.wikipedia.org/wiki/1992%E2%80%931993_Jack_in_the_Box_E._coli_outbreak
Then there was a big "rebrand" where the mascot came in and "retook" the company, appearing to wipe out corruption. Literally nobody was fired (and definitely not killed) but it was a PR move that successfully changed the public image and the brand rebounded https://www.youtube.com/watch?v=N-rgqDhnLoU