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   Christine Lemmer-Webber (cwebber@social.coop)'s status on Tuesday, 10-Dec-2024 03:56:45 JST Christine Lemmer-Webber

   in reply to

   @shauna If you're not familiar with it, Jack in the Box had a huge scandal from E. Coli killing and sickening a bunch of people https://en.wikipedia.org/wiki/1992%E2%80%931993_Jack_in_the_Box_E._coli_outbreak

   Then there was a big "rebrand" where the mascot came in and "retook" the company, appearing to wipe out corruption. Literally nobody was fired (and definitely not killed) but it was a PR move that successfully changed the public image and the brand rebounded https://www.youtube.com/watch?v=N-rgqDhnLoU