Bryan Ruby 🌤️@aardvark @quinn @ianb @damien @Edent I would say it’s essential. News organizations are utilizing resources when they have a social media presence. It’s not “free” to them and participation on any social network comes with risks. They’re going to invest their time and money on those social networks where the analytics tell them they’re benefiting most from. The benefit of being on Mastodon is not clear to them.
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