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@ChrisMayLA6 @Nicovel0 ..they’ve innovated at each step so their batteries aren’t just the same as everyone else makes. They’ve gone well beyond trying to make a commodity product and the vertical integration means they have margin control because very little of what they spend goes to third parties as profits. Granted they also work with partners to get the volumes up but I liken this to the days when car manufacturers made key elements of the product. Ford had a giant..