If you are a Lloyds Banking customer you might be interested to know that one part of their strategy to become more profitable is to greatly expand their commercialisation of (anonymised) customer data.
This is to say, that while they're making money out of the interest they charge you they're going to use their data about your use of their services to make more. As with many firms, you're not so much a customer, as an (unwilling?) asset to be exploited.