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@Alon @mekkaokereke this argument isn't at all persuasive to me because the effect of a voter narrative like this isn't just for the specific character in the ad! It's about foregrounding a shared fate narrative that might motivate people (including those unmarried women) to feel that their actions will align with their values and are possible. It's strategy *not* because someone is imagining a large effect only from this subgroup but because the shared fate message could matter to many