In the late ‘oughts, Apple Store used to sell Tom Tom Go. From the way the clerk got excited and curious, one got a strong suspicion there was inside talk of steering Apple Maps more in the direction of Turn by Turn directions.
I still prefer a visual overview, a planned known path. I don’t need the granularity in familiar areas, and will only ‘follow the voice’ or watch vibration, in totally unknown areas, often to quite odd adventures.